Why Microsoft didn't buy apple when they had a chance during mid 90's?

that period apple facing many financial problem, in pretty bad shape, things haven't turn around if wasn't for steve job, he's investion of IPOD had save apple crisis, but why didn't microsoft buy apple during that period?

Why Microsoft didn't buy apple when they had a chance during mid 90's?hijackthis

There could be many reasons, may be Microsoft didn't see any need for that? Anyways, considering how things are going now, may be the opposite will happen in near future? APPLE BUYS MS?? HA HA!!

Why Microsoft didn't buy apple when they had a chance during mid 90's?malware

There is DEFINITELY a difference between Apple and Microsoft even though both are proprietary computer companies. I'll leave aside all the M$ bashing, even though I love to indulge in it.

Apple sells hardware, which is a prime example of what Industrial Design should be. It used to be -- until the period we are talking about -- cutting edge in terms of computer graphics as well, but even though these have always been luxury goods in the mind of Steve Jobs, the market will not support the kind of R%26D by a firm like this -- which gives us the whole package -- that will keep it on top. The software was not an afterthought, it was part of the proprietary package. You are supposed to run Apple